In this engaging and interesting case study, we delve into the remarkable capabilities of Prabisha Consulting, a highly reputed global marketing agency. They have showcased their expertise by providing turnkey marketing solutions to a highly experienced doctor who relocated from Mumbai to Delhi. With their comprehensive range of services, including digital marketing planning, social media management, website design and development, brand identity creation, content development, and ongoing maintenance, Prabisha Consulting successfully revitalized the doctor’s practice and established a strong brand presence in the new market.

Challenge:

The highly experienced doctor faced the challenge of transitioning from Mumbai to Delhi, a completely different market with unique dynamics. With limited local experience and support, establishing a brand and effectively marketing various services and procedures was a daunting task. Prabisha Consulting stepped in to address these challenges and provide comprehensive marketing solutions tailored to the doctor’s needs.

Solution:

Comprehensive Digital Marketing Plan:

Prabisha Consulting developed a comprehensive digital marketing plan for the doctor, encompassing social media marketing management and website design, development, and maintenance. The plan outlined strategies to increase brand visibility, engage the target audience, and attract new patients.

Brand Logo Design and Unique Brand Identity:

Prabisha Consulting collaborated closely with the doctor to design a brand logo that captured the essence of her practice and created a unique brand identity. The logo and visual elements were crafted to reflect professionalism, trustworthiness, and expertise, establishing a strong foundation for the brand’s visual identity.

Social Media Marketing:

Prabisha Consulting created and managed social media accounts on platforms such as Facebook and Instagram. They planned, designed, and posted engaging social media content that showcased the doctor’s expertise, highlighted services and procedures, and provided valuable health-related information to the target audience.

Google My Business Page:

To enhance local visibility and credibility, Prabisha Consulting created a Google My Business page for the doctor’s practice. They ensured the account was verified by Google, allowing the doctor to manage her business information, engage with patient reviews, and appear prominently in local search results.

Attractive and User-Friendly Website:

Prabisha Consulting designed and developed an attractive and user-friendly website for the doctor’s practice. The website was optimized for a seamless user experience, providing essential information about the services offered, the doctor’s qualifications, and contact details. The design elements, including the colour palette, relevant images, and suitable fonts, created a visually appealing and engaging online presence.

SEO-Friendly Website Content:

Prabisha Consulting identified relevant keywords and developed SEO-friendly website content. By incorporating these keywords naturally into the content, they optimized the website’s visibility in search engine results, attracting organic traffic and increasing the doctor’s online presence.

Blogs:

To provide valuable health-related information and establish the doctor as a thought leader in her field, Prabisha Consulting integrated a blog section into the website. They developed informative and engaging blog posts that addressed common health concerns, offered tips, and showcased the doctor’s expertise.

Contact Form and Social Media Links:

Prabisha Consulting added a user-friendly contact form to the website, making it easy for potential patients to reach out for inquiries or appointments. They strategically integrated social media links, allowing visitors to connect with the doctor’s social media accounts for regular updates and engagement.

WhatsApp Integration:

To streamline communication and provide easy access for patients, Prabisha Consulting integrated WhatsApp messaging capabilities into the website. This allowed patients to initiate direct conversations and seek immediate assistance.

Client Reviews and Testimonials:

Prabisha Consulting highlighted client reviews and testimonials on the website, showcasing positive experiences and patient satisfaction. These testimonials-built trust among potential patients, inspiring confidence in the doctor’s expertise and quality of service.

End-to-End Website Project Management:

Prabisha Consulting provided end-to-end project management for the doctor’s website development. This included domain booking, providing hosting and SSL solutions, content development, website UI design, coding, thorough testing, seamless website launch, and ongoing website maintenance to ensure optimal performance and user experience.

Results:

Through their expertise and comprehensive marketing solutions, Prabisha Consulting successfully revitalized the doctor’s practice in Delhi. The implementation of a robust digital marketing strategy, an attractive and user-friendly website, and effective branding techniques resulted in increased brand visibility, enhanced patient engagement, and a steady flow of new patients. The doctor’s online presence and credibility improved significantly, enabling her to establish a strong foothold in the new market.

Conclusion:

Prabisha Consulting’s turnkey marketing solutions have transformed the doctor’s practice, enabling her to navigate the challenges of relocation and establish a thriving brand in Delhi. By providing a comprehensive digital marketing plan, designing an attractive website, optimizing content, and managing social media presence, Prabisha Consulting has successfully positioned the doctor as a trusted and sought-after healthcare professional. Their end-to-end project management ensures a seamless and successful marketing journey, empowering clients to achieve their business goals.

For expert and professional guidance on website development, contact Pratyush Kumar at 07867090363 or send a mail to info@prabisha.com or visit www.prabisha.co.uk