eCommerce SEO: Effective Guide for Online Store

With the increase in customers’ digital shopping behavior nowadays every business is coming digital to enhance their revenue, conversions, and product sales through eCommerce marketing. But do they know that only creating an eye-catchy eCommerce website is not efficient to skyrocket sales, your website should appear on SERP to generate sales & drive organic website traffic.

To target your audience and make your online store more visible you need Search Engine Optimisation (SEO) strategy to build a strong online presence. Search engine optimisation is a great way for eCommerce websites to improve their ranking. Even though SEO has a high ROI, many online stores are not optimised for search engines. Reports have signified that in 2021 global eCommerce sales grew by 17.1%, do you ever think how you could stand out among your millions of competitors already popular in the market? Yes, with SEO! SEO is the long-lasting, constant method to attract buyers to your online store. Search Engine Optimisation is all about ranking high in search engine results pages (SERPs). Once you achieve a good ranking, you can automatically generate sales without incurring any additional costs.

Now, the real question comes. How do you optimise your eCommerce website with SEO?

Don’t worry! in this blog, we have covered all eCommerce SEO strategies and effective guidelines to take your online store top of the search engines.

Are you looking for trusted and reliable SEO services in London? If so, get in touch with Prabisha Consulting today for more information about how we can help you boost your online visibility and traffic.

Ecommerce SEO Checklist: Guidelines for developing result driven SEO strategy for online store

Ecommerce website optimisation & SEO may seem like a huge process when you have tons of product pages with variations, static pages like home, contact us, about, help centre. If you prioritise task per your brand target audience this is just a workflow which can be done without any hassle.

Relevant Keyword Research:

Every second around 40,000 search queries are performed on google & as of July 2022, Google has the around 83% of the market share among all search engines available to us like Yahoo, Bing, Baidu, etc. Isn’t it interesting?

And this is the reason why you should build a relevant keyword list related to the services/products you’re offering and sprinkle those keywords all over website as a form of content, product descriptions, headings, title & more.

In eCommerce SEO, Keywords play a vital role to reach your target audience organically. You have to should the keywords according to user intent, how users are searching for specific products, the search volume, cost-per-click & SEO difficulty. These are the main metrics for searching relevant keywords & also make sure you’re alternatively using the main keyword. If your competitor is ranking for “Top Ethnic Dress for women” it doesn’t mean you also have to rank for those keywords, always check the search volume and SEO difficulty. Alternatively, your website can rank for “Best Ethnic Wear Women”. Long-tail keywords are usually a better fit when it comes to user intent and has been known to increase conversion rates. For example, if your site offers baby dress, rather than using “Baby Frocks” you can use “Red cotton baby girl birthday frock”. It has been proven that long-tail keywords help to rank better on search engines than short-tail keywords.

You can also use LSI (Latent Semantic Indexing) keywords on your web page. But beware of overloading or stuffing your web page with too many of these keywords – it will only damage your site’s ranking and reputation.

SEMrush, Aherfs, Ubersuggest, and Keywordtool.io are some amazing keyword research tools by which you’ll get hundreds of user intent keywords with useful matrices.

Tips:

Do thorough competitor research & make a list of which keywords they’re ranking 

Use amazon search bar to find relevant long-tail keywords

Where you should use target keyword on eCommerce site?

Product and category pages are important for a couple of reasons. One, if someone finds them in Google, they immediately have access to all your products in that category. Second, optimizing these pages properly can help your ranking.

To properly optimize these pages, you need to put your target keyword in the URLs, title tags, meta descriptions, H1s, body copy, and Image alt text. You should also use product and category keywords throughout the page to let Google know what the page is about.

Content Marketing: 

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and engaging content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

When it comes to SEO, content marketing can be an extremely effective strategy. By creating high-quality, keyword-rich content, you can attract targeted traffic to your site and improve your search engine rankings. Additionally, by regularly publishing new content, you can keep your site fresh and relevant, which also helps to boost your SEO.

If you’re looking to use content marketing as an SEO strategy, there are a few things to keep in mind. First, you need to make sure that your content is truly valuable and relevant to your target audience. Second, you need to ensure that content is optimised for search engines, using the appropriate keywords and phrases. Finally, you need to be sure to promote your content widely, through social media, email marketing, and other channels.

Site Architecture: 

Website structure designing is most important when it comes to an eCommerce website, it’s all about how simple website navigation is and how smoothly customers can reach the product and category pages. The thumb rule says visitors should reach the home page to the product page with a maximum of three clicks. So with the quality content, you have to improve site architecture to reduce bounce rate & abandoned carts. A good site architecture always enhances user experience which is the ranking factor for the google algorithm, it also makes easier for search engines to index & crawl all product pages.

Improve Site Loading Speed: 

There are many reasons why site loading speed is important. First, faster-loading sites tend to rank higher in search engine results pages. This means that if you want your site to be seen by potential customers, you need to make sure it loads quickly. Secondly, faster-loading sites provide a better user experience. Visitors to your site are more likely to stick around and browse if your site loads quickly, and they’re less likely to get frustrated and leave. Finally, faster-loading sites can improve your conversion rate. If potential customers are visiting your site and it takes too long to load, they’re likely to give up and go somewhere else. By improving your site’s loading speed, you can keep potential customers on your site longer and increase the likelihood that they’ll make a purchase.

Mobile Responsive

As the world increasingly moves away from desktop computers and towards mobile devices, it’s more important than ever for eCommerce sites to be mobile responsive. Mobile responsiveness means that your site can be easily accessed and used on a mobile device, without the need for a separate mobile app. In today’s market, over 60% of online traffic comes from mobile devices, so your eCommerce site must be mobile-responsive.

There are a few key things to keep in mind when making your eCommerce site mobile responsive. First, your site should be designed using responsive web design principles. This means that your site will automatically adjust to fit the screen size of the device it’s being accessed on. Second, your site should be optimized for speed. Mobile users are often on the go and don’t have time to wait for slow-loading pages. Finally, your site should be easy to use on a mobile device. This means having a mobile-friendly navigation menu and larger, easy-to-click buttons.

Making your eCommerce site mobile responsive is essential to keeping up with the competition and attracting mobile users.

Technical SEO

Technical SEO can be a tricky thing. With the ever-increasing amount of content on the internet, it can be difficult to find time to do it all. Technical SEO encompasses a lot of different elements, but they all work in tandem to help improve your rankings in Google. So what is Technical SEO?

Technical SEO is the optimisation of website & server to let google spider crawlers easily index your web pages for improving organic ranking. It’s a technical guideline to make website safe, secure & fast while meeting the all criteria of google algorithm. You always have to maintain website technical proficiency and technical optimisation to drive organic traffic & increase conversion rate.

Technical SEO Checklist:

  • Use SSL certificate
  • URL should be clear with no numeric value
  • Enable Rich Snippet
  • Fix Duplicate content issues
  • Find & fix broken link error
  • Create XML sitemap
  • Register your site in google analytics & search console

Link Building Strategy 

Quality backlinks & internal linking web pages with each other can boost website ranking on search engines. But how? Google sees backlinks as a “trust score”, the many websites linking to your content means Google will think yes this content must have value that’s why people are linking to it. With relevant & high-quality backlinks Google Bots can easily index & crawl your website & infer that website has valuable content to rank better on SERP.

Curating a link-building strategy according to google algorithm guidelines is not easy. Google always prefers high domain authority links which are very tough to earn until and unless you’re investing a large chunk of amount creating quality, link-worthy content which is impossible not to link.

Few ways to create quality backlinks with white hat SEO techniques:

  • Write skyscraper content
  • Earn product/service reviews
  • Publish Guest Post
  • Do Competitor Research
  • Use all Off Page SEO techniques

We, Prabisha Consulting are a professional SEO company that has helped many businesses in London improve their online visibility and organic traffic. So if you’re looking for SEO services in London to grow business, then please don’t hesitate to contact us today.

Click Here to give a look to our SEO case studies.